The Myth of the Mission Statement: Why Your Values Need a Behavioural Map

Most organizations have a “values problem,” but it isn’t what they think it is. The problem isn’t that the values are wrong—Integrity, Collaboration, and Excellence are all great objectives. The problem is that these values are nouns. And in the daily pressure of a high-stakes environment, nouns are far too open to interpretation. When we… Continue reading The Myth of the Mission Statement: Why Your Values Need a Behavioural Map

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Values with Impact: Why the “How” Matters as Much as the “What”

In my last post, we looked at the scoreboard: KPIs and Reporting. But if your strategy is the map and your KPIs are the speedometer, your Core Values are the guardrails. Most organizations have values listed on their website or a plaque in the lobby. They tell stakeholders (investors, customers, and employees) what the company… Continue reading Values with Impact: Why the “How” Matters as Much as the “What”

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