The Myth of the Mission Statement: Why Your Values Need a Behavioural Map

Most organizations have a “values problem,” but it isn’t what they think it is. The problem isn’t that the values are wrong—Integrity, Collaboration, and Excellence are all great objectives. The problem is that these values are nouns. And in the daily pressure of a high-stakes environment, nouns are far too open to interpretation. When we… Continue reading The Myth of the Mission Statement: Why Your Values Need a Behavioural Map

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